Obtaining your desired website design for your small business can prove to be difficult at times – especially with the ever-changing “rules” of the internet. The idea of staying relevant, appealing, and user-friendly may seem like a huge task to complete although when you follow a few simple tips and tricks, the process of staying significant to your consumers can become a breeze!
Creating a Connection
You’ve built your business around your ideals. Your website should be no different. Make sure during the building process, your business’s mission is clear in the overall message. Studies have shown consumers react more positively and are more apt to purchase from a business when they feel a connection or see a form of personalization in the website design. Just as it is for engines and cars, it is with content and websites: there is no one-size-fits-all approach.
The end goal of any website visit is a conversion; let the visitor know you want to build a relationship with them, not just their wallet. Supplying the message of building a relationship rather than just capturing “the sale” leads to continued business, and the likeliness of referrals! And this can be accomplished by the personalization and customization of your new website.
Social media platforms should be part of your website’s inner circle! Make sure to connect all social media platforms to your website. Make sure to call attention to them as well, with the “Follow” and “Like Us On” links in obvious places to increase your web traffic and let your consumers know they can find you on their favorite social media outlets, such as Facebook, Instagram, Snapchat etc. These links aide greatly in the traffic to and from your website therefor helping the ranking of your site as a whole.
Reverting back to the engines and cars analogy: a car doesn’t run without an engine, right? Well, a website doesn’t run without SEO (Search Engine Optimization). Every site needs to be built out with the proper, effective SEO properties for the site to rank or be found at all. You can have the prettiest site in the world, but if there’s no SEO, what’s the point in even having spent the money or time on it?
Relevant Content & Updates
When building a new site, or redesigning/updating your current website, relevant content is key in the performance of the site itself. Furthermore, you must keep in mind updating the content every so often is necessary to stay relevant in the eyes of the internet. The website can’t just sit or it will get lost in the abyss of the internet. Think of content editing and updates like this: when someone you’re familiar with gets a haircut, you notice, right? Well, when you update the content on your site, search engines notice; it’s like giving your website a haircut in order for search engines to continue to pay attention to the site and re-crawl the content.
The Build Process
This is the most important tip we can give any small business owner: hire an expert. You know your business, website designers know website design. You have enough to focus on with opening, closing, payroll, inventory, appointments, clients, etc, you can’t and don’t have the time to learn how to properly build a functioning website. When trying to build a website on your own, you risk wasting time and money on these do-it-yourself platforms. There are plenty of affordable marketing agencies out there who focus solely on small businesses thus have molded their pricing to fit your budgetary needs.
Keep all these tips in mind before the site goes live as there is one statistic which is a personal favorite: you have less than 1/10th of one second to make a first impression on a visitor based on your website design. If they remain on your site after that millisecond, you then have less than one half of one minute to create a conversion based on the quality of content, personal connection made, user-friendliness, and strength & functionality of your website as a whole.