So does everyone remember being tucked in at night and having Mommy or Daddy reading you a book before bed? That book was full of pictures, right? Well, we still like to read (most of us), and we like to say to ourselves, “this book doesn’t have pictures so it’s better than that book because that means I’m more grown up than the other adult who likes books with pictures.” Oh please, pictures are awesome, and every book would be a little bit better with a few pictures added. I loved Angels & Demons and especially so with the few illustrations added! That characteristic of ours hasn’t left us just because we “grew up.” People like looking at pictures because pictures grab your attention and allow you to expand upon that. What does literature and illustrations have to do with web presence?
We as consumers – the majority of us anyway (93%) – will research a company online before spending our money with them. We can read review after review on yelp, angieslist, amblifi etc, but if they don’t have pictures, on to the next… When I’m looking for somewhere new to go to dinner, I don’t want to just see the map of where you’re located, and actually I don’t trust other people’s reviews; they don’t have the same tastes or priorities that I am looking for in say, a Mexican restaurant. I want to see what your fajita plate and guacamole looks like. Get a dang website, upload some photos of your products, get a Google+ and link it, get a Facebook (yes, some businesses still don’t have a Facebook page!), and link it to your website! Nike that mug – JUST DO IT! You are losing out on so much business.
Give the people what they want. Let us see what you’re workin’ with.